Posts about Matt Green

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  1.    Data integrity: the new currency for responsible media?

    Data integrity: the new currency for responsible media?
    Open to WFA members only

    As the programmatic ecosystem continues to evolve, media quality remains a barrier to effectiveness and growth. Despite significant…

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  2.    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Audience measurementChannelsProgrammatic & ad tech

    Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts
    Open to WFA members only

    Featuring Vincent Letang of IPG, sharing their view ahead on Connected TV, in US and worldwide.

    Read more about "Spotlight: Outlook2025: Unpacking latest WFA poll of media price inflation forecasts"
  3.    Media price inflation trending towards long-term averages
    Channels

    Media price inflation trending towards long-term averages
    Open to WFA members only

    The latest edition of Outlook, WFA’s global poll of media price inflation forecasts, suggests low-to-mid single digit…

    Read more about "Media price inflation trending towards long-term averages"
  4.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  5.    The building blocks of effectiveness
    Marketing effectiveness

    The building blocks of effectiveness

    Defining marketing effectiveness is key if marketers are to justify investment and deliver on the profession’s promise of…

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  6.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  7.    Cross-media measurement is an advertisers’ North Star
    Cross-media measurementHalo

    Cross-media measurement is an advertisers’ North Star
    Open to WFA members only

    Campaigns now typically feature nine different touchpoints, making the challenge of measuring impact more acute, but more vital than…

    Read more about "Cross-media measurement is an advertisers’ North Star"
  8.    Media Forum Meeting Overview, New York, December 2024

    Media Forum Meeting Overview, New York, December 2024

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum…

    Read more about "Media Forum Meeting Overview, New York, December 2024"
  9.    Halo CMM Community Townhall Meeting
    Audience measurementCross-media measurementHalo

    Halo CMM Community Townhall Meeting

    Discover the Future of Cross-Media Measurement

    Read more about "Halo CMM Community Townhall Meeting"
  10.    Ad spend growth to slow in 2025
    Media transformation

    Ad spend growth to slow in 2025
    Open to WFA members only

    The latest WFA and Ebiquity study indicates a further rise in media budgets next year, but positive movement is likely to be more…

    Read more about "Ad spend growth to slow in 2025"
  11.    Spotlight: 3rd Party Cookies live on… but not for long!
    Digital media transformationMedia transformation

    Spotlight: 3rd Party Cookies live on… but not for long!

    Matt Prohaska, Lauren Coppin and Michael Ouellette from Prohaska Consulting as we hear more on what should…

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  12.    Webinar WFA-IARD sobre Publicidad de Alcohol
    Agency evaluationAgency remunerationMedia transformation

    Webinar WFA-IARD sobre Publicidad de Alcohol

    Estableciendo estándares que protejan efectivamente a los menores en entornos digitales.

    Read more about "Webinar WFA-IARD sobre Publicidad de Alcohol"